Benefits Of Using B2B eCommerce Platforms

The simple definition of B2B eCommerce is an internet transaction in which both parties involved are companies. Simply put, the business selling goods or services to its buyer would be partaking in a B2B exchange. This is the ideal type of eCommerce since this kind of trade involves business exchanges that are usually happening in the real world around us. For instance, this could happen in the supermarket or garage sale when you are buying a product from one store and selling it to another store. Any business exchange that is transacted online can also be described as a B2B exchange.

The B2b ecommerce platform provides a way for the two sides to come together and interact. This could be done through a web portal in which the seller’s website and the buyers’ website would go hand in hand. If we were to use the example above, the buyer can search for the products that the seller has to offer, make the purchase, and have the items shipped right to their door. There are different types of transactions that go on between the two sides. These include the following:

Customized B2B eCommerce solution

These are just some of the transaction types that can take place between two websites. Now, some types of transactions can only occur between two eCommerce sites: a customized commerce solution and a B2B eCommerce platform. A customized commerce solution refers to those B2B eCommerce platforms that offer a lot of customization options, for instance, full contact management, inventory control, order management, and many others. On the other hand, a B2B eCommerce platform provides users with a very limited set of customization options.

Some of the common B2B eCommerce platform tools include the following:

  • A shopping cart program or a shopping basket program
  • A lead capture page or an opt-in page
  • A shipping calculator or a shipping estimator
  • A search tool or a search engine
  • A web counter or a time tracking tool

The tools that are included in the platform are as follows:

  • A customer account-processing module
  • A web admin
  • A content management system
  • A shopping bag manager
  • A B2B shipping application
  • A web browser
  • Secure pages
  • A B2B browser

A shopping bag generator B2B eCommerce platform also includes other tools that can help you increase your profits.

These tools include:

  • A website builder
  • A content management system
  • An eCommerce web design tool
  • A website optimization tool

Advantage of the B2B eCommerce platform

Another advantage of the B2B eCommerce platform is that it allows you to manage your online sales very efficiently by allowing you to put together a complete system that is capable of providing your business with everything that it needs. All you have to do is to sign up as a member with one of the many online portals that offer this type of membership, and you will be all set.

Reach out to a bigger market

Another advantage of using B2B eCommerce software businesses is that they enable you to reach out to a bigger market. You can increase your revenues by giving your customers more options and better services. B2B eCommerce software businesses also give you better control over your finances, as you can accept all major credit cards, and you can also give your customers the option of paying by PayPal or through their favorite online payment methods. You will also enjoy better security from fraud with most b2b eCommerce software businesses since most of them offer round-the-clock protection against hackers.

If you are still not convinced about the value of choosing B2B eCommerce platforms for your business, all you have to do is to try it yourself and see the difference yourself. Most companies make the mistake of thinking that they can get the same results by using the common business software platforms available in the market, but the fact is that there is so much more that you can get out of these platforms than what they are offering. Choose a B2B eCommerce site carefully, as you will find it to be a valuable investment that will help you take your business to the next level.

Paul J. Carlson

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