Fashion shoppers want efficient, real world experiences

Modern manner customers want quick, practical on the net buying as properly as seamless customer support and remarkable real-globe activities.

And European stores are responding, in accordance to a Scandit, report, “The Long term of Trend In-Retailer Engagement.” Approximately all, 93%, of stores surveyed watch experiential retail as vital to the long term of the bodily retail outlet and 73% are investing in technological innovation above the subsequent calendar year to give new omnichannel ordeals. Much more than half, 59%, are planning use tech to empower retailer associates to develop into concierge-like consultants, in accordance to a press launch on the report.

The review polled 3,500 people as perfectly as insights from executives at 73 of the greatest manner brand names throughout Europe and the Center East.

Over 50 % of vogue vendors, 54%, stated investing in digital tools and abilities is a precedence in the next 12 months. Extra than 50 percent, 53%, of stores claimed clienteling applications raise customer loyalty, and 91% of those working with mobile position-of-sale have witnessed decreased walkouts, greater revenue and enhanced retail store affiliate mobility.

“The pandemic has accelerated the rise of the savvy shopper, with the progress of on the net procuring, and the resounding message is very clear: individuals want a linked retail practical experience that’s flexible and seamless at every touchpoint,” Samuel Mueller, Scandit CEO, explained in the release.